Choiix? Who's Choiix you ask? Choiix is a new subsidiary of Cooler Master, providing, as they describe it, "simple and practical yet stylish notebook accessories." Strange brand title aside, they do provide some decent accessories, and today we have the Choiix Power Fort accessory, aimed at road warriors with limited access to an outlet and tons of USB gadgets. Sounds like a fairly big market, right? That appears to be what Cooler Master was thinking too.
If there's one thing that chaps our hide, it's lousy drivers. But coming in at a close second are the craptastic speakers that manage to infiltrate almost every notebook on the planet, including the so-called desktop replacements. Would it kill OEMs to shove a decent pair of cans into their laptops?
Apparently that's not a chance many are willing to take, so it's up to third-party peripheral makers to fill the void. Enter Choiix, a company you probably never heard of, but hold your horses before you go gallopping off. Choiix isn't some generic brand you'll find in the clearance section of Walmart, it's actually a subsidiary of Cooler Master, which we're willing to bet you have heard of (and if not, then welcome to the world of computers, junior!). Cooler Master's Choiix division focuses on lifestyle products, including the BoomBoom Slim Travel Speaker we're looking at today.
As Choiix describes it, the BoomBoom is a "cleverly designed" external speaker accessory offering "rich sound" in a slim package. Given our experience with laptop speakers, that sounds good to us. But can they deliver? Let's just see, or hear, as the case may be.

"Today we are taking a look at the Cooler Master CM690II mid tower case. It has room for eight fans and six hard 3.5in hard disk, also on top has connections for, USB 2.0, eSATA, Audio, MIC, also has Fan LED on/off. The case is a stylish looking black steel mesh, and plastic with power On/Off and reset buttons on the top of the case." READ MORE

You can walk out of Walmart with a bag of cat litter, a bottle of ketchup, and a serviceable dual-core notebook with ample hard drive space and still have only spent around $600. This has made hulking towers, and even mid-tower PCs, a less attractive option to the mainstream shopper who just wants to hop online and fire off a few Facebook updates, but this isn't without its drawbacks, namely heat and ergonomics.
That's where Cooler Master's NotePal ErgoStand comes into the picture. The ErgoStand is one of many notebook stands promising better cooling and improved ergonomics by raising your notebook's display to eye level, just as if you were staring at a PC monitor. It's also one of the few that can accommodate 17-inch notebooks. How does it fare? You know the drill - click through to find out, homeslice.
"The progress made in the design and implementation of CPU coolers over the last few years has been little short of amazing. While both Intel and AMD provide perfectly adequate coolers with their boxed retail CPUs, enthusiasts will want to consider a third-party CPU cooler for their rigs from both performance and styling standpoints. Overclocking your CPU mandates something better than the stock cooler, and if you've a windowed case, looks don't hurt either. Cooler Master was founded to produce advanced cooling products, and in this review Benchmark Reviews looks at the latest in their line of "V" coolers, the Cooler Master V6GT (model RR-V6GT-22PK-R1)." READ MORE
The Scout enclosure, from Cooler Master, is one of their mid-tower releases in the Storm line of products. As with most of the products in this line, dark paint and/or a brushed metal look is the norm. But, unlike many of them, the Scout doesn't have that out-of-the-box flare that we are familiar with. Does that mean Cooler Master is hiding something underneath the hood? We intend to find out - join us as we take a closer look at Cooler Master's Storm Scout.

"To celebrate the greatest event associated with the beautiful game, the 2010 FIFA World Cup, Cooler Master, EVGA, and TechPowerUp, bring to you the Football Fever Contest. Show your passion for the world's greatest football event by modding, painting or any creative use of a football theme, and win some rad PC hardware." READ MORE

"CoolerMaster prepared more additions to its popular gaming CM-Storm product line. We told you already about the CM Storm Inferno mouse, here, but we did not show you the CM Storm SF19, gaming notebook stand.
It includes two 140mm fans and has more airflow compared to NotePal ErgoStand (we mentioned it here). It is also possible to mount one 200mm fan. " source

"CoolerMaster is working on CM Storm Inferno, the company follow-up to the award-winning CM Storm Sentinel Mouse. The mouse you see below is not the final version, but it does give a nice indication of how it should look in its final stage.
Note that this is far from just a copy of Sentinel, the mouse looks and feels different and will end up cheaper. The wheel of the new mouse is much thicker compared to Sentinel , and can actually easily be used with both hands." source