As all of you know, BURNED iN is a tech site. Now, as any tech site, we aspire to grow and gain readers. Some of the ways that is done is through clever, well-written and in-depth reviews (I don't mean to brag, but, well... whatever). Oh, but we all know that mere mortal humans are filled with vanity for the superficial looks. So aside from designing a good looking website (which we were, I think, pretty successful at), what else can we do to look good? Oh, I know! Of course, professional-quality product pictures for our reviews! In fact, something like, well, this:


"The last time we heard from Mamiya it was doing something rather shocking: selling a camera for less than $10k! For a moment we were worried that this medium-format camera company with large-format MSRPs was letting the economy dictate its designs, but its latest entrant quashes those fears, priced at a solid $19,990 ($21,990 if you want the 80mm lens). It's the DM40, a 40 megapixel medium-format body that can manage 60fps frames per minute, making it the fastest in this class of sensor. As per usual for Mamiya it sports CompactFlash storage along with FireWire output for those doing it live from the studio. Bodies are shipping soon, so get ready to sign that mortgage over." source
"Believe it or not, this is the Burj Dubai. The very end of it, the top of its antenna tickling the sky. It's just a tiny part of this brain-imploding 2.3 gigapixel photo of the largest skyscraper in the world (check out source for video).
Of course, Gizmodo reader Gerald Donovan didn't send the photo itself, as it would have broken the entire internet. He created a video zooming in and out of his image in Photoshop. It's like magic. Or an episode of CSI. I just can't believe the level of detail in this photo. It's stunning to see such a titanic structure in this way." Source
"If you enjoy photography, don't make the mistake I did.
Using my then-new SLR in 2005 and 2006, I photographed everything from my new son to otherworldly canyons we visited in Utah. The only problem: the photos were taken only in JPEG format.
JPEG is fine as far as it goes, and indeed for most folks it will suffice. But having rediscovered my enjoyment of photography in the digital era, I wish I'd used the raw image format that comes with SLRs and higher-end compact cameras.
My initial regret was from the realization that raw photos, although taking up about three times the storage space as a JPEG and requiring manual processing, offer higher quality and more flexibility. But what I've come to understand since then is a second advantage of raw: because processing software improves over time, raw photos in effect can get better with age." Source

"The retro-styled Micro Four Thirds Olympus Pen E-P1 digi-cam has been ruined, sorry enhanced with a "dazzling makeover" by Crystal Roc.
Now covered in hundreds of "sparkling" Swarovski crystals it will be available exclusively to order from Harrods' Micro Anvika department.
In a special limited edition wooden box, which includes "two lenses" (no details provided - presumably the 14-42mm zoom and the 17mm "pancake" lens) and a matching flash, the crystal-encrusted Pen gets a price tag of £1999.99." source