Best Buy Purchased CinemaNow Brand with Plans to Bring You Movies Via the Web

18May2010
Submitted by: The BURNED iN Crew

geek-squad"That Best Buy is ready to launch its entry into the online video on-demand game is not at all a surprise, but we weren't expecting to see such a familiar name. The retail giant purchased the CinemaNow brand away from Sonic Solutions (explaining the latter's sudden switch to RoxioNow) and will start selling movies sans-disk to web connected devices later this month, starting with LG Blu-ray players (where buyers won't see the Best Buy logo at all) and home theater in a box systems, followed by Samsung's internet connected home theater equipment and of course the house Insignia brand. As planned, it will have "first run" movies for sale as soon as they arrive on DVD, with rentals for $2.99 - $3.99 per movie and purchases at $9.99 to $19.99, including HD titles and some available in 1080p." source

Our Take: We are cautiously optimistic. After all, this is the same company that brought us the Geek Squad.  On second thought, we aren't really that optimistic.

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