For a long time now, Microsoft has been trying to gain a foothold in the
mobile phone/tablet market. Their early attempts, such as Windows CE,
were weak, though eventually they improved all the way up to Windows
Mobile 6.5. Even so, few considered Windows Mobile a "good" OS, and it
was, as the rest of Microsoft's attempts, unsuccessful at grabbing a
significant portion of the smartphone market. Now, Microsoft has
attacked the sector more aggressively with the release of their Windows
Phone 7 platform. Has the new platform helped Microsoft's cause?
According to market research firm comScore, the data says no.
According to their market share reports, Google hold the top market share with 31.2%, an increase of a staggering 7.7% since the release of Windows Phone 7. RIM is second with 30.4%, a big 5.4% loss, and Apple is third with a steady 24.7%. After these big three, Mirosoft trails by a large margin. In October of 2010, their market share was a measly but still noticeable 9.7%. Now? 8.0%. That's right, since the release of Windows Phone 7, Microsoft has lost 1.7% of the market. Apparently consumers aren't buying into MS's new platform now. We will have to wait and see if their improvements to the Windows Phone OS and their deal with Nokia improves their position in the market.
