"The world of enthusiast computing changed in 2003 when Western Digital Corporation launched its first generation 10k RPM hard disk drives. Prior to the Raptor, enthusiasts were limited to 7200 RPM drives or had to purchase expensive SCSI drives to attain the high performance they required. WDC saw opportunities in the nascent SATA interface for exceptional performance, and took a bold leap that no other HDD company has dared to follow.
Western Digital has had four generations of Raptor drives, including the latest VelociRaptor, as the fastest SATA drives available. It was only last year that Solid State Drives took the performance lead, and enthusiasts have since flocked to the most cost-effective upgrade available for computers. While access times of computer components are usually measured in nanoseconds, mechanical drives still have access times measured in milliseconds. SSDs have insanely fast access times due to their use of NAND flash memory." Source